Dec. 6 - 10, 2023
The Modern & Contemporary Latin American Art Show


¨Art fairs in a post-pandemic world¨, by María Sancho-Arroyo



Masterclass November 17 

The number of art fairs has grown exponentially since the turn of the 21st century, with more than 300 fairs organized in 2019, making them a vital component of gallery sales strategy. In this masterclass we will discuss how fairs have emerged revitalized from forced closure due to the pandemic, what collectors' expectations are, and how Pinta and its new global identity fits into this new context.



Maria Sancho-Arroyo

Maria is an art professional with over 30 years of international experience in the art world. She has worked at venerable art museums ranging from the National Museum of Catalan Art, MNAC, in Barcelona to the Louvre in Paris.  She later moved to Sotheby’s Auction House in London where she gained experience in all aspects of the art market with a focus on business and client development. She has participated in numerous auctions and worked closely with Sotheby’s European offices and other market operators.

Maria is currently adjunct faculty at the Sotheby’s Institute in NYC where she teaches art market topics specializing in International Art Markets and the Auction Business.

She has lectured on art market trends at Georgetown University (DC), Tsinghua university (Beijing), Centro Universitario (Mexico) among others.  Maria is fluent in Spanish, Italian, French and English and is regular contributor to the “Giornale dell’Arte”, the Italian edition of the Art newspaper. She is a member of The International Art Market Studies Association, TIAMSA, and is involved with art charitable organizations.