Dec. 5 - 8, 2024
The Modern & Contemporary Latin American Art Show

Country Branding. Art and Culture as a strategy¨

December 3, 6pm

The process of creating a Country Brand. Identity building. Art and culture as an image to the world.
Gustavo Koniszczer, Managing Director, FutureBrand Hispanic America, Carla Urbano, Peru Brand Management Specialist, Natalia Samayoa (Commercial Counselor for Guatemala at the Consulate General in Miami)

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